Thursday, July 21, 2011

The Great Equalizer

It's amazing how the Internet empowers us these days. The entire phenomenon of POD publishing has, in just a few years, morphed into a new digital eBook revolution. More books are now selling in the Amazon Kindle store than in their printed copy store. This does not surprise me, though it seemed to catch Borders Books off guard, and their inability to adapt to the digital revolution like Barnes & Noble did led to their sad demise.

One of my favorite bloggers, Juan Cole, recently posted a lament for the loss of Borders, fearing it may signal the end of the book store. Something about browsing the books, smelling the newly printed editions, enjoying a quiet read with a cup of coffee cannot be put into a Kindle. But readers are voting with their dollars, and the industry will follow this new digital trend, as I have.  My Kindle sales now exceed actual physical book sales on all  my novels and, in an effort to generate interest,  I've been making some video trailers and posting on Youtube.


And here's a trailer I made for the popular Meridian Series Time Travel books I've written.

One of the fun parts was composing and recording the background music on my electronic keyboard, a tool that puts a full orchestra at your fingertips, quite literally. Tools like the computer, the Internet and this keyboard allow creative individuals to compete directly and successfully with the big publishing houses that once had complete control of an author's work. Those days are gone, as the Internet has become a great equalizer in the business of publishing. The challenge, of course, is how do you market your books effectively?

At the Writing Shop, my full time business, I've helped many other authors get their materials ready for both book and eBook publishing. Let's face it, a lot of very gifted people may be great writers, but they may not be artists and designers as well, with the required computer skills to produce their book blocks, cover designs, eBook formats and marketing materials. I've been privileged to help many through my Author Services Program at the Writing Shop, and to teach them about how they can put the Great Equalizer to work for them as well!

Are you an author with a successful marketing method for the Internet? I'd love to hear about it, and would be happy to publish your thoughts about the digital revolution and how you can reach more readers on my Writing Shop web site.

Thanks for reading!
John Schettler

Thursday, July 14, 2011

Good Reads

I recently discovered an interesting web site, GoodReads.com, and put up an author's profile page there for my novels. With over 5 million users, its a kind of literary Facebook, where people share their favorite books, write reviews, share what they are reading now, join discussion groups and forums, etc.

So give it a try and make some literary friends!

JS

Thursday, July 7, 2011

The Overmind Worries

The Internet today is like a vast multicultural overmind. Browsing the many blogs and web sites one can get a peek at the stream of consciousness, and I imagine that large search sites like Google are in an interesting position. They can view and interpret data that shows what the overmind is thinking, asking, wondering about. (Not to mention the fact that they also host thousands of blogs where individuals like myself vent their own internal thought strands.)

Lately the Overmind has been very worrisome. Sample the net and you will quickly find a huge dose of anxiety and outrage about the economy and the impending "collapse" of civilization. Sage advisers lecture and offer investment advice for riding out the coming storm. In its darker corners, the net is abuzz with conspiracy theory, distrust of government in all forms, hints of global masters secretly plotting history, and all with a backwash of imminent doom on an astronomical scale. Hollywood's blockbuster "2012" busted more than a few blocks. It touched a deep nerve of anxiety in the Overmind that seems to be nervously waiting for "earth changes."

There are maps on the net, reputed to be drawn by seers and prognosticators, that show vast changes to continents, like the massive flooding of the central US and disappearance  of huge segments of the west coast, and most of Europe. Ever since Gordon Michael Scallion began hawking his map of the future world, this talk of "earth changes" has been a worrisome strain of thought in the bitstream.

Of late, however, there has been more and more posting about the arrival of a Nemisis to our inner solar system. NASA says the visitor is a long period comet, now named "Elenin" after the last name of the man who discovered it, Leonid Elenin. But the Overmind quickly dismissed that with talk of coverup and conspiracy, helped along by the fact that Google is inconveniently missing an image in the section of the sky where this object is supposed to be at any given moment.  Any hint of censorship on the net quickly becomes fodder for conspiracy.  Elenin is now supposed to be a acronym for "Extinction Level Event Now Is Near." The doom-sayers insist it is no simple comet, but the mysterious 10th planet they call "Nibiru," which they claim is really a brown dwarf companion star to our sun, the fabled "Bearded Star" that appeared in ancient times and is making its modern day debut this year.

Like an uninvited guest at our dinner party, this "thing" has now crossed the orbit of Mars and is heading for a close approach to earth on October 17th of this year, where it will be .0232 astronomical units from our world. (About 21.5 million miles.) There have been papers published claiming that the alignment of this body with the earth and sun has been causing all the volcanic and tectonic activity we've been experiencing in recent years, with big earthquakes occurring every time such an alignment occurs. Others claim that the mass of the object is so great that it will do one of two things: force a magnetic pole shift or force a much more radical tilting of the earth itself--a physical pole shift. UPDATE: The claim is now being made that the object has already caused a 90 degree tilt of the planet Saturn, and ignited major storms in its turbulent atmosphere.  "Calculations" have appeared on the web indicating that the earth is also going to make a mighty planetary tilt as well. There are detailed timelines posted on the net, a plethora of Youtube videos and a gaggle of web sites all explaining what is supposedly about to happen, just weeks away now, as the massive gravitational pull of Nibiru is supposed to literally pull the earth over on its side as our planet "bows" to the interloper vying for control with our own sun. Good luck to anyone on the planet in surviving that!

Needless to say, this is "worrisome" to segments of the Overmind.  I have run across posts that claim they overhear wealthy folks speaking in hushed conversations at country clubs about being "ticket holders" to special underground survival facilities, an idea floated through the script of the movie 2012 as well, where the elite sought refuge in their own modern version of Noah's Arc.

Drat...I don't have a ticket, so I guess I'll just have to ride out "the Show" with the rest of the rank and file. I'm comforted by the thought that NASA says Elenin is rather wimpy as comets go, and that given its size and distance from earth, your own car has more gravitational influence over the earth than Elenin does! I'll post again on this in October, so we can finally put this to rest and move on to something else. There are going to be a lot of very disappointed doomers and earth changers out there when September and October pass quietly by and the earth remains happily in its orbit--no Nibiru, no Nemesis, no Planet X, no passage through the tail of a massive brown dwarf star. It will be interesting to see how all the presently existing web sites devoted to this cut and run for cover when nothing happens. Will they all just edit their timelines and post new dates a few years hence, saying that Elenin was just a harbinger, the first in a series of dark objects yet to come, passing by like a prophet with its early warning. That's the most likely outcome.

UPDATE: True to this prediction, on July 27 another lengthy article seized the on-line doomer community with the claim that Elenin was indeed simply a harbinger. The "calculations" indicate that Nibiru is traveling in the wake of the comet, some 8 Astronomical Units behind it. This would put it close to the earth not this October, but a full year later, in October of 2012. As the Church Lady might say, "How convenient!" So we now have another full year of "impending doom" just when their lease on predicted catastrophe was drawing very short and about to be disproved when Elenin passed us harmlessly by.

Drat, I guess this means that all the "proof" of Elenin's awesome power that was supposedly printed on a Swiss Franc is, well... BOGUS! (Not to mention the fact the the obvious comet depicted on that bank note is a short period object called "Halley's Comet," and not Elenin, which is approaching earth from an entirely different angle. But heck, who cares about details like that.)  And by the way, Saturn has NOT tilted on its side, nor is there any massive object 8 AUs behind Elenin.

So many of these sites are so dead sure this is the arrival of Nibiru that they'll have to do a real song and dance to cover for the embarrassment when nothing happens. What will they think of next, then, to fill that yawning space in the soul that longs for catastrophe on a grand scale?

Then again...If all these folks are correct, and there is a massive worldwide coverup of this impending event, then we are all basically living out the last  months or year of our lives. (Because if the earth undergoes a physical pole shift it will be an extinction level event. The massive surge this would create in the oceans alone would kill 80% of the earth's population that mostly lives on some coastline.)  So who cares about the debt ceiling? Who cares about the fate of the Euro and the PIIGS? Who cares about Gadaffi and Libya? Or for that matter who wins the nomination in an election that will never be held next year?

Me? I'm betting on my October post about all this going up without incident. This year, and next year as well.